Equality is at the core of DSM Brew Coffee Co. When starting the company we embraced the charge of Get Woke. If you don’t know, the phrase Get Woke is not something that we created, but is a political term of African American origin which refers to a perceived awareness of issues concerning social and racial justice.
I believe this process can begin by paying attention to the people around you; paying attention to the decisions we make that impact our coworkers and neighbors, employees and customers. As a community center for business meetings and social gatherings we believe we play a role in this mission as we bring together people representing Des Moines’ diversity.
Regardless of your views, we must be united on one principal — that we are all equal. As a company we will always work to ensure that everyone is treated equally and with respect.
Dr. Martin Luther King said, “Our lives begin to end the day we become silent about the things that matter.”
Managing Partner + General Manager
Woke is a political term of African American origin which refers to a perceived awareness of issues concerning social justice and racial justice. It is derived from the African American Vernacular English expression "stay woke", whose grammatical aspect refers to a continuing awareness of these issues.